Sales Navigator Search Filters: Every Lead and Account Filter, and How to Combine Them
By Muhammad Amir, Searcora Digital Ltd · Updated 6 November 2026
Sales Navigator’s value is in its filters. Used well, they turn millions of LinkedIn profiles into a short list of people who can actually buy from you. This reference lists the lead and account filters by group, shows which ones need Sales Navigator Advanced, explains Boolean search in the keyword and title fields, and gives filter combinations that work for common B2B targets.
Sales Navigator lead filters, group by group
Lead filters search people. They are grouped in the left-hand panel of a lead search:
| Group | Filters | Use it to |
|---|---|---|
| Company | Current company, company headcount, past company, company type, company headquarters location | Target the right size and type of employer |
| Role | Function, current job title, seniority level, past job title, years in current company, years in current position | Reach decision-makers rather than everyone at a company |
| Personal | Geography, industry, profile language, years of experience, school, groups, first and last name | Narrow by market, language and background |
| Buyer intent | Following your company, viewed your profile recently | Prioritise people already aware of you (Advanced) |
| Best path in | Connections, connections of, TeamLink connections of your company, past colleagues, shared experiences | Find warm introductions |
| Recent updates | Changed jobs, posted on LinkedIn | Time your message to a trigger |
| Workflow | Lead lists, account lists, saved leads and accounts, people you have interacted with | Include or exclude people already in your pipeline |
Sales Navigator account filters
Account filters search companies. Use them first to build an account list, then search for leads inside it:
| Filter | What it is for |
|---|---|
| Annual revenue and company headcount | Size the company to your offer |
| Company headcount growth and department headcount growth | Spot companies that are expanding a team you sell to |
| Headquarters location | Focus on the countries and cities you serve |
| Industry | Match your strongest case studies |
| Job opportunities | Find companies hiring on LinkedIn, often a buying signal |
| Recent activities | Leadership changes and funding events that open budgets |
| Number of followers and Fortune lists | Separate well-known brands from smaller firms |
Boolean search in Sales Navigator
The keyword box and the job title filters accept Boolean operators, which make searches far more precise:
- Quotation marks for exact phrases: “head of sales”.
- OR for alternatives: CFO OR “finance director”.
- AND to require both terms: marketing AND SaaS.
- NOT to exclude: sales NOT intern NOT assistant.
- Brackets to group: (“VP sales” OR “head of sales”) NOT recruiter.
- Write the operators in capitals, and keep long title lists in the job title filter rather than the keyword box.
Filter combinations that find buyers
| Target | Filters to combine |
|---|---|
| SaaS sales leaders in the UK | Function: Sales; Seniority: Director, VP, CXO; Industry: Software Development; Geography: United Kingdom; Headcount: 51–500 |
| Founders of small agencies | Seniority: Owner/Partner; Industry: Advertising Services; Headcount: 2–50; Posted on LinkedIn in the past 30 days |
| HR leaders at growing companies | Function: Human Resources; Seniority: Director+; account list built from companies with headcount growth |
| Warm prospects | Any role filters plus Viewed your profile recently or Following your company (Advanced) |
| New in role | Job title filter plus Changed jobs in the past 90 days: new leaders often review suppliers |
Which filters need Sales Navigator Advanced?
Most lead and account filters work on Sales Navigator Core. The filters built on your team’s data — Buyer Intent signals and TeamLink paths through colleagues — need Advanced, which also adds shared lists and CSV account upload. Through Searcora, both Core and Advanced are activated on your own account from $30 a month; the full difference is on Sales Navigator Core vs Advanced.
Save searches, build lists and export
Once a filter combination works, save the search so Sales Navigator alerts you to new matches, save the best people to a lead list, and follow up with a connection request or InMail. The workflow is covered in how to use LinkedIn Sales Navigator, getting lists out in how to export leads from Sales Navigator, and free search tricks in LinkedIn X-ray search.