How to Create a Company Page on LinkedIn: A Step-by-Step Guide
By Muhammad Amir, Searcora Digital Ltd · Updated 7 November 2026
A LinkedIn company page gives your business its own presence on LinkedIn: a page people can follow, staff can link to from their profiles, and you can post and advertise from. Creating one is free and takes about ten minutes. This guide covers what you need first, every step, the image sizes that look sharp, and the settings to complete before you invite anyone.
What you need before creating a LinkedIn company page
- A personal LinkedIn account in your real name. Company pages are created and managed from personal profiles; you cannot create a page without one.
- Authority to act for the business. LinkedIn asks you to confirm you are an authorised representative.
- The basics ready: official name, website, industry, company size, company type, a logo and a one-line tagline.
How to create a company page on LinkedIn (desktop)
- 1. Sign in, click For Business in the top menu and choose Create a Company Page.
- 2. Choose the page type: Company for a business, Showcase page for a brand or product under an existing page, or Educational institution.
- 3. Enter the name, choose the public LinkedIn URL, and add your website.
- 4. Select industry, organisation size and organisation type.
- 5. Upload the logo and write the tagline (up to 120 characters).
- 6. Confirm you are authorised to act for the organisation and click Create page.
Creating a LinkedIn company page on mobile
LinkedIn has been adding page creation to its mobile app, so many members can now create a page from the app menu. If you do not see the option, open linkedin.com in your phone’s browser, switch to the desktop site, and follow the same steps as above. Editing the page afterwards works in both the app and the browser.
Company page or showcase page?
Create a company page for the business itself. Create a showcase page only when a brand, product line or division has its own audience that would not follow the main page — for example, a software company with a separate brand for small businesses. Showcase pages sit under the main company page, have their own followers and posts, and are managed by the same admins. Most small businesses need only the company page.
LinkedIn company page logo and banner sizes
| Image | Recommended size | Tip |
|---|---|---|
| Logo | 400 × 400 px, square | Keep it readable when shown small in feeds |
| Cover (banner) image | 1128 × 191 px | Keep text in the centre; edges are cropped on mobile |
| Life tab and post images | 1200 × 627 px | A common size for link and image posts |
What to complete before you invite followers
- About section — up to 2,000 characters; put the plain description of what you do, for whom and where in the first two lines.
- Location, website and custom button such as Visit website or Contact us.
- A second admin, so the page is never locked to one person.
- Three or four first posts, so new followers see a living page.
- Staff links — ask employees to select the page as their current employer.
Growing the page after you create it
Invite your own connections to follow, share the page link in email signatures and on your website, and post on a steady schedule. The full optimisation checklist is on LinkedIn company page optimization. If you are considering the paid upgrade, LinkedIn Premium Company Page explains what it adds and costs. Managing several pages from one profile is covered in how to manage multiple LinkedIn accounts.
Let us create and set up your company page
Searcora creates and sets up company pages as part of our company page optimisation service: the tagline and About section written, the button set, images prepared at the right sizes and a first month of posts planned. You stay the owner and super admin from the start. It is quoted on WhatsApp.